Enhancing Engagement through «Micro-Learning» Badges
Автор: Boris Tuch · 2026
Задача: The app suffered from high churn after the first week as users felt overwhelmed by the long-form content. The task was to design a new «Daily Dose» learning path that breaks down large courses into 5-minute digestible tasks.
Решение: Introduced a «Streak» mechanic combined with a «Skill Tree» map. The interface focuses on the «Next Action» button (the most prominent CTAs) rather than a library of courses. I designed a proprietary «Mood Check-in» at the end of each session to adapt the difficulty of the next day's tasks.
Результат: Day-7 retention improved by 40%. Daily Active Users (DAU) saw a 22% increase. The «Mood Check-in» data provided valuable insights for the content team to adjust their curriculum.
